White Ribbon Day is an International Day of Awareness where men and boys show their commitment to ending violence against women and girls.
This White Ribbon Day, we’re encouraging men to hold themselves accountable to women, and to each other, so we can affect positive behaviour change to transform harmful cultures.
Violence against women and girls is rooted in harmful masculine norms. Starting with men, we must address the attitudes and behaviours that contribute to a fear of violence for women in their day-to-day lives.
The White Ribbon Campaign video from 2023 was produced along with Derby Theatre, by young people and for young people to #ChangeTheStory. The video was funded by Derby City Council, Derby Youth Alliance and features Joe Wildsmith from Derby County Football Club, Wayne Madsen from Derbyshire County Cricket Club and local music artist Scriptz who are in support of the campaign. The video was produced by local producers Goldbox Productions.
You can watch last year's video here
Last year's video was nominated for the National Crimebeat Awards 2023/24 and achieved third place, it was also awarded The High Sheriff's Association Award! The winnings from this award helped to fund the 2024 campaign for White Ribbon Day.