Within the voluntary sector marketing budgets can often be tight - fortunately there’s a host of things you can do to market your organisation free online. See some of our top tips for boosting awareness of your charity through digital marketing:
Don’t miss key dates for your audience
Key calendar dates are great for capitalising on interest and online traffic. Things like ‘national pet day’ or ‘national friend day’ and holidays like Christmas, New Year, the first day of Summer - all of these provide opportunities for you to put out interesting content on social media or in an email that will get increased interaction. Make a calendar of key dates to ensure you don’t miss out on any of these.
Use Facebook Groups to raise awareness
Facebook communities are a great way to spread awareness online. The platform is ideal for communicating with your audience and the shareable format of posts make it easy to quickly get lots of views. Local pages like the ‘spotted’ groups, village groups and interest forums are ideal for putting a post out about your organisation or latest events. Many of these will need approval from the administrator but most are happy to do so and share your announcement.
Get involved with Twitter Hours
Twitter hours are 'events' on the Twitter platform that allow you to contribute to a thread of tweets by using a hashtag (#). This conversation is held at a specific date and time, many of which can be found online. During this time there can be a huge amount of people watching the thread, which means increased visibility and the chance to be noticed. One of the most popular twitter hours is #CharityTuesday. Every Tuesday the #CharityTuesday hashtag is within the top 10 Twitter trends, driving large amount of visibility and traffic to the tweets appearing in the thread.
Apply for a Google Ads Grant
Do you wish your charity organisation could appear as one of the adverts at the top of the google’s results page? Well it can, with the help of Google Ads Grant. Google provide charities with up to $10,000 of free advertising per month via their pay-per-click advertising channel (to find out more about how pay-per-click works read our blog, here). To find out if your organisation is eligible for a Google Ads Grant, click here.
Post informative blog content
Posting fresh content on your website encourages Google to revisit your site and positions you as a thought-leader in your given topic. New informative content also encourages your audience to spend more time on your website, all of which will help your visibility online. Aim to blog as regularly as possible - once a week if you have the resources to do so. Blogs should be relevant and interesting to your readers. Try to aim for at least 500 words per article.
Find out what makes your volunteers interesting
Do your volunteers and employees have interesting stories or events they’re taking part in that are coming up? That could be perfect for generating some press interest from local publications. Keep good communication with your members and find out if they have any interesting news that could be used for PR for your organisation.
Think about how your users would search for you
To get yourself found online, your website needs to be geared towards the search terms your audience would Google to find you. For example, if you’re a dog shelter, a user might Google ‘dog charity’, ‘adopt a dog’, ‘foster a dog’, ‘dog organisation’, ‘nearest dog shelter to me’ and so on. Once you’ve identified your key terms, make sure to include them in your headings and page titles, as well as use them as inspiration for blog content.
Try and get links back to your website
Want more help with your digital marketing?
For more advice on digital marketing, visit the blog of Derby digital agency, Peaky Digital. The blog is full of helpful advice on how to market and grow your online following.